Going organic is hard work and requires patience to see results, but it’s necessary if you want your business to be found by people. The challenge for any business is to make sure that when people look for a product or service like yours, they find you and not your competitor.
Apart from On Page SEO there are plenty of ways in which you can increase organic traffic at no cost.
What is organic traffic?
Organic traffic refers to people visiting your blog from a search engine like Google, Yahoo, or Bing. It takes time for the search algorithm to show you on the first page of results but it’s well worth it because it’s the best kind of traffic.
How To Increase Organic Traffic to Websites?
- Target Your Buyer Persona
Create your buyer personas, so that you know who you’re trying to target with your content. Quality and educational content will naturally improve your SEO. Please your buyer personas, and you’ll automatically please the search engines. Make sure your content satisfies their problems.
- Blog Quality Content Consistently
Try to write and publish content as often as possible, but not at the cost of quality! Avoid poorly-written, spammy or cheap content. The more quality content you have on your website or blog, the more opportunities you create for organic traffic to come your way.
Make sure that you concentrate on creating content on evergreen topics so that you and your readers are up to date, which drives regular traffic to your website.
- Use Long-tail Keywords
Use keywords that are more specific to your product or service. This will help you boost your content in search rankings and will also allow more people to find you when they’re looking for that topic in their Google search.
You can increase organic traffic to a large extent if you focus on long-tail keywords in your keyword research. A long tail keyword is a phrase that is generally made from three to five words. They get less search traffic, but will usually have a higher conversion value, as they are more specific.
- Make Use of Social Media
Build your presence on relevant and high traffic communities social media networks like LinkedIn, Twitter, Instagram and Facebook, Reddit, Pinterest, Quora etc., to create brand awareness about your business.
Make it easier for users to share your content by adding social share buttons on your website, and write blog posts that deserve to be shared.
Interact with your followers on various social networks so you can establish a close relationship with them. This could lead your followers sharing your content, thus promoting traffic, brand awareness, and more.
- Consider Using Influencer Marketing
Influencers who have huge followers can drive massive organic traffic to your website by mentioning and recommending your brand in their posts. You can also gain new potential customers by using an influencer as your brand ambassador.
- Give a Try for Guest Blogging
Guest blogging can help increase traffic and boost your business’s brand recognition by getting your content on other, high-authority websites. If you are successful as a guest blogger, the website owner will likely encourage you to share the link of your own site which can help you earn referral traffic and backlinks.
- Create Video Content
Uploading videos of your product or service, on platforms like YouTube will allow you to attract new subscribers and retain old ones. It also helps answer questions about your brand. This can greatly increase purchases and drive organic search traffic to your website.
All the above concepts can raise awareness of your brand, build an audience, and ultimately – convert prospects to customers.
If you’re up for this idea to increase organic traffic to your website, Marquea would gladly help you get started. Our team of industry experts will draw your target audience to your website.
Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
