With some planning and a sprinkle of creativity, you can create marketing videos that amaze your audience. It is a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns. Video marketing has become the content strategy leader in the marketing world and is the content your audience expects in the future. Hence most of the businesses are increasingly using videos to attract, convert, and retain new customers with great success.
The earlier you get started with videos, the better your success in the long run.
Whether it’s entertainment, news, sports, or any other content, we stream on YouTube videos to watch more, which have taken over all areas of content. This interest in the video isn’t surprising or new. Throughout the last century, we’ve seen video move from black and white televisions to smart phones and tablets. As consumers find content easier to access at their fingertips, videos are becoming a major part of our lives. With brands producing more videos, more people will begin watching them.
Online video consumption has increased rapidly from the past 3-4 years to a level that 97% of marketers use videos to create content. Therefore, it is essential to understand the video strategy became much more important in the digital industry to boost customer engagement and brand affinity.
The incredible Globe isn’t totally surprising because of videos..? Which have dominated the digital marketing space for a while and are predicted to continue growing in popularity, which is why marketing through video should become a part of digital marketing strategy!!
From advertising a product or service, boosting engagement with customers, or expanding their reach on social media, video content marketing is adaptable, accessible, and can give you a powerful lead over your competition. These videos can be used to persuade your audience that you have what it takes to solve their problem or address their pain point.
Why is Video Included in Digital Marketing?
There are hundreds of reasons why digital marketers should choose to create videos, but some of the most impressive statistics that prove the importance of video in digital marketing are:
- 98% of marketers claim that videos help their customers better understand products.
- 81% of businesses are now using video as a part of their digital marketing strategy.
- Live videos account for 13% of total traffic
- 90% of consumers claim a video will help them when making a purchasing decision.
If you don’t see why this is a great way to advertise your content, then consider the reasons why people enjoy watching videos as well.
Videos, if crafted correctly, are addictive, and videos give users a personal connection to what they’re watching. Marketing through video gives businesses the opportunity to quickly showcase important features of their business while integrating fun graphics, a spunky voice, engaging music, or stylistic pictures.
At the end of the day, why video marketing is important is because it is a growing medium and all businesses, small and large, can have a video marketing strategy to capitalize on its growing popularity. The narrative around your product and how it fits into the customer journey is key to achieving market fit. Once you begin to empathize with your users, they will connect with your content like never before.
We’d love to chat with you about the importance of videos and how it can support the success of your business. Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
