A paid marketing campaign is a fast and effective way to expose your brand to potential customers. When you use paid marketing, you can target specific audiences, rather than waiting for them to find you organically.
Typically, paid marketing is displayed on search engine results pages (SERPs) and social media channels. Paid marketing provides a high return on investment for many businesses. According to Google Economic Impact Report, businesses make $2 in revenue for every $1 they spend on Google Ads.
Creating paid marketing ads requires selecting a specific channel, such as Google Ads or Facebook or LinkedIn etc., and defining the target customer based on factors like location, search terms, interests, demographics, past purchases, and other web pages.
Consider the following while launching a paid marketing campaign:
- Make use of granular characteristics such as interests, location, and demographics as well as behaviour-based targeting (search history, purchase histories, frequent website visits).
- When experimenting with paid marketing for the first time, To find out which messages and ads resonate most with potential customers, begin with smaller campaigns.
- Retarget customers who interact organically with your business. You can use paid marketing to display personalised messaging when a customer leaves your website without purchasing, based on the products and services they visited.
- Monitor the results of future paid marketing campaigns using analytics. Popular analytics tools include Google Analytics, Branch, Crazy Egg, and SEMrush.
- Consider your target audience when selecting a social media channel. Specific social media platforms are best for certain businesses.
- Ensure that the goal for your paid marketing campaign is taken in to consideration when allocating your budget and choosing your channels, messaging, and call to action.
How to reach your goals with paid marketing?
When you have a specific goal for your paid marketing campaign, you can increase its effectiveness. Here are four common goals and how to use paid marketing to achieve them.
Sell products directly from the ad
In Addition to increasing sales, some campaigns’ goal is to sell products directly from the ad. Combine this with other objectives so that you can maximise the power of paid marketing.
- Create Shoppable Social Media Posts:
Instagram shoppable posts are a great way to make it as easy as possible for customers to purchase from your post.
- Showcase the product as favourably as possible, using high quality images:
Focus on the product and highlight its most popular features whenever possible.
- Identify the top influencers in your field, and pay them to share your content.
Choose the influencers who align with your brand along with a huge following. Pay the influencers to promote your business, thus making your product or service reach to those customers who are interested in your product.
Increase consideration by a specific demographic
If you want your business to grow, you need to grow your customer base and explain the value of your products or services to more people. You have to focus on a customer type that has not been purchased at a high volume and tailor your message to fulfil their needs. Explore a customer type you have not previously targeted, which expands the number of potential customers.
If you know what kind of customers you are targeting, you can then use paid marketing to deliver your messaging directly to them.
- Target based on Specific Interests and Behaviours:
Many Ad platforms offer easy to use and in depth targeting options which allows you to reach your brand to a specific audience.
- Communicate in Such a Way that It Makes Sense To Your Audience:
Write the ad and select the images based on your potential customers. Make sure you are providing all the useful information to your target audience.
Find new customers
Focus on gaining new customers through paid advertising. Determine keywords related to pain points by focusing on keywords that show intent, which means what the person is actually trying to accomplish and Focus ads on how your products/services help solve challenges. Instead of creating a general ad for your business, display an ad specifically related to the keywords.
Become a trusted expert
You build trust in your brand by helping your customers solve their problems. Customers are likely to turn to you when they are ready to purchase. Hence focus on Creating content that focuses on solving problems, not on your products.
By using paid marketing, businesses gain new customers and increase sales. However, successful paid marketing requires a strategy and a plan. When you take the time to select the right channel, messaging, and targeting, you can effectively use this tool to grow your business.
Don’t have an idea on how to start with your paid advertising campaigns? Marquea is here to guide you through…
Our expert team would love to help you to create an effective paid marketing strategy that will help your business grow! Give us a call at 1300363960. We look forward to connecting with you!
