Are you at the start of your SEO journey? Maybe you’ve heard that SEO plays an important role to drive traffic to your website and get you higher rankings, but you aren’t really sure how it works or what areas to focus on? Well, you’ve come to the right place!!
With the incredible growth of online business and eCommerce, many entrepreneurs are searching for the secret to standing out from the competition. While there is no magic wand for digital marketing success, search engine optimization (SEO) is the next best thing. In this blog post, we’re going to look at why your business needs an SEO strategy and some SEO tips to help you succeed.
Let’s start by asking an obvious question: what exactly is SEO? Well, SEO stands for ‘Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
Search Engine Optimization is important for enhancing the online presence of your business. It works to optimize your website and take it up on Google rankings so that you become searchable despite huge competition. A sound digital strategy endeavors to maximize sales and at the same time, minimize customer acquisition cost. As a leading SEO company in Australia, we bring a complete range of digital services for your business. Our perspective goes beyond online marketing for your business as we believe in building brands. We make sure that your business site makes it to the first page of Google by using all the tried and tested SEO strategies:
- Keyword Research and Competitive Analysis
- Design and Content Optimization
- Local and International Search Optimization
- Mobile Optimization
- Video SEO
- Link Building
- Web Marketing Analytics
- Reporting and KPIs
Keywords Research & Competitive Analysis
Using the right keywords is the key to a successful SEO campaign as it is the power of these keywords that propels your search ranking. We use assorted online tools to search trending keywords that are likely to take your website to the top. We make sure that these are aligned with the latest Google updates so that traffic comes flowing.
Competitive analysis is vital to understand the strengths and weaknesses of the online competitors and using them as opportunities. Our digital marketing experts conduct an in-depth analysis of the keywords used by competitors and help you choose the ones that beat them to stay ahead.
Website Audit and Optimization
SEO audits and optimization are essential for maintaining the online ranking of the website. We help you identify the imperfections that can lower the ranking of your websites and set them right. We bring together the strategies of link building, SEO tagging, content optimization, and more to yield online success for your website.
Analytics Research
A SEO service is not confined to bringing traffic on your website but encompasses its analysis too. We have expertise in Google Analytics, which enables us to study all the essential metrics related to the searches, visitors, and trends. Based on the accurate analytics research, we create and implement effective digital strategies to increase traffic and conversions.
Traffic Generation
Online traffic generation is a complex process that depends upon a variety of channels. Our SEO specialists have the expertise to blend a variety of marketing tools to generate high traffic for your website. These include social media, PR and branding, mobile SEO, multimedia SEO, local and international search optimization, and more.
On-page SEO
On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site. Google is constantly updating their algorithm so that it can better understand a searcher’s intent and deliver search results that meet user’s needs.
On-page SEO plays an important role which optimizes a pages of HTML, internal links, and Meta data (meta title, meta description, and keyword density) along with posting high-quality, relevant content and images. When you add all these aspects of a webpage together, you are left with an improved webpage; Your Meta data will be in the HTML code of each page and specifically includes your page’s title-tag and meta description which are used in search engine results to list your pages. When you use a search engine to look up a query, the meta title and meta description are all located in the link that page. Having your meta data optimized with good keywords and detailed content will help users and search engines know what your page has to offer.
Content Marketing
High-quality, unique content has the power to get your website the top search rankings. At Marquea, we deliver end-to-end services, right from serving quality content to optimizing it and marketing it. We have professional content writers who team with the SEO experts to deliver rich content that boosts your rankings as well as engages your customers.
Technical SEO
Technical SEO takes conventional Search Engine Optimization a notch higher as it aims to improve crawling and content indexing. We extend advanced technical SEO support and services that assist the development team for implementation of fixes. These services cover crawl analysis, technical duplication, duplicate content, page speed, structured data, image optimization, error pages, and more.
Reporting
The journey of SEO companies goes beyond traffic generation, user engagement, and analysis. Good SEO practices include reporting too. Our SEO team offers interpretable reports to the clients so that they can gauge the benefits of the campaign. We also give consultation services to help you in converting these metrics into tangible results for the business.
Search Engine Penalty Recovery
Search engine penalty can be a big issue for your website as it can damage your online visibility to a considerable extent. We extend support to deal with all kinds of situations to recover pages that have been moderately or critically penalized. We make the requisite on-page modifications and establish backend follow-ups to keep your website up and running.
When asking the question why SEO is good for business, the answer is that SEO not only attracts new customers but over time it also allows you to deepen your business’s relationship with those customers because of the trust you have established with them.
Again, paid search campaigns can be used to your advantage if done well and can intentionally market your business to your target audience. Organic search will utilize more SEO tactics such as keyword searches, which ultimately means that you’re content shows up for a wider range of potential viewers who want a particular need met.
Having a strong SEO team in your corner is essential to the success of your digital marketing. If you have any questions about why SEO is important for business or about SEO in general, reach out to us today!
We’d love to chat with you about the importance of SEO and how it can support the success of your business. Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
