Simply creating a Social media profile and posting random content every once in a while is not enough anymore. Now, it’s all about building brand awareness, making profit, providing social proof, and simply growing your businesses. Hence, Having a clear social media plan or a strategy is essential to achieve your social media goals.
A social media marketing strategy is a summary of what you intend to do and desire to attain on social media, and the tactics you will use to achieve them. The more unique your plan is, the more powerful it’s going to be. Always Keep it concise. Don`t make it so lofty and extensive.
How to create a social media plan?
There are several steps you should take from finding the right metrics to identifying your target audience to make sure you’re getting it right for your brand and your audience.
Once you understand how to make an effective social media plan, you will be on the right path to achieving your objectives.
- Define your starting point:
- Before you get started, nail down your objectives. Be clear about what you want to accomplish, which will make it much easier to see exactly what you’re trying to achieve.
- Make sure that you will be measuring your progress and success.
- Prepare a SWOT analysis to determine the strengths and weaknesses of your business as well as the opportunities and threats it faces from the external business environment.
- Also take a closer look at your own profiles as well as those of your competitors.
- Conduct a social media audit to check how, where, and with what results you have been communicating up till now .
- Ensure that your social media goals support your businesses wider purpose.
- Make sure you’re including a deadline to keep everyone accountable. Add specific milestones along the way to ensure you’re staying on track.
- Specify your target Audience:
- Understanding who your real audience is is crucial to a successful social media marketing plan.
- check out who your content resonates the most with and see whether this group matches the ideal audience for your brand – with qualified leads you will convert your audience to customers in no time.
- Get to know who your real audience are with relevant surveys, reports, and statistics to gain more insights.
- Come up with a few personas to represent that ideal audience. This will be a detailed description of specific people, with real wants and needs, who you want to turn into your fans and followers.
- Now adjust your social media campaigns according to your real audience’s expectations.
- Pick the right communication channels:
- Make sure you choose the social networks that are used by your target audience the most and suit your brand’s image.
- Your target audience doesn’t necessarily have to be on Facebook or Instagram – you can find your target audience on other social networks as well like Twitter, LinkedIn, Snapchat, Pinterest etc.,
- Get familiar with the requirements and unique features of each platform and set up your social media profiles.
- Choose the best communication lines and content formats for every platform:
- Make sure you create unique posts for each social network with their features in mind.
- Decide what you want to communicate. What would seem the most attractive for your target audience?
- Specify how often you are going to post on social networks.
- Define your brand attributes. These can be certain hashtags, using your logo on every visual, or even developing a specific template for all of your social media posts.
- Put your social media marketing plan to work:
- Define your social media workflow and name specific tasks.
- Segregate the tasks and make sure who is responsible for what part of the whole social media content strategy (i.e. creating media, approving and scheduling posts, profile maintenance etc.,),
- Make use of social media management and automation tools to make the work easier.
- Maximise your reach:
- Nowadays, simply posting content may not be enough to get a lot of attention.
- Maximize your reach by Investing in paid campaigns and by targeting the right audience.
- Also make use of retargeting, to make your brand reach the audience that are already familiar with your brand.
- Analyse the results and optimise your social media marketing strategy:
- Track the results by making use of the native features of each social network, or use your social media management tool.
- After you get the analysis make sure you are moving in the right direction or else make changes to your social media plan to attain your goals and objectives.
A proper and well planned Social media marketing strategy helps an organisation to meet their digital goals faster. Our expert team would love to help you to create a Social media marketing strategy that will help your business grow!
Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
