Email Marketing can be one of the oldest kinds of digital communication, however e-mail nevertheless reigns best in terms of usage.
Of course, there are other latest methods of communicating with your audience and customers like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels.
What is Email marketing?
Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients.
What is an Email marketing strategy?
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?”
In short, yes. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
Why is Email Marketing Essential?
Stay in contact with your audience:
Emails are a convenient way for consumers to stay in the loop on your business. It can give them a feeling that you are thinking of them. Emails are a great way to make customers feel included in your business. They can be sent at any time, and they keep people up-to-date on what’s going on with your company. Most subscribers will want these emails as they already signed up for them. Giving them something worth reading is the best way to do this. Emails should be short and informative, if you keep them interesting, it will boost engagement in your business.
Reach customers in real-time:
54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy. Consider how more and more consumers are using mobile devices to access information and make decisions. Well-designed emails convert better than any other medium on mobile.
People engage with emails:
Emails are a traditional and main form of communication. Now over 40 years old, email has become one of the most common forms of communication. We recently have been conditioned to take action on email messages, such as replying or signing up. Emails can be used in various ways: driving traffic to your website, connecting with customers, or increasing sales. In fact, over 25% of last year’s sales were attributed to email marketing.
Email marketing is easy to measure:
Most email marketing tools offer services for tracking how successful your emails are. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. Tracking these metrics better helps you understand which emails are working and which need to be tweaked or removed. These numbers are an important part of the broader internet marketing campaign because they rely on your industry’s target audience.
For example, if people sign up to receive your emails multiple times a day but always unsubscribe when they get more than one a week because it’s too much, you know that frequency needs to change. It’s all about getting to know their wants and providing quality content for them.
Email marketing is affordable:
You can reach a large number of consumers for less than pennies per message. The cost per (possible) conversion is so low with email marketing. When it comes to email marketing, SendGrid, MailChimp and Vertical Response offer a range of pricing plans tailored to your business size and needs. For many small businesses that are just getting started, MailChimp offers a free service of up to 12,000 emails per month with no restrictions on frequency or number of subscribers you have.
Allows for targeted messaging:
Now let’s talk about the importance of email marketing when it comes to lead nurturing – sometimes referred to as email lead marketing. It is important to create content at different stages in the buying cycle, as customers are at different stages of consideration. These are buyer personas and consider what kind of content to create for each stage.
By segmenting customers into appropriate email marketing lists, the business can target these groups more effectively. Customers need information to move them through your sales funnel, providing the content at each stage. It’s all about moving these prospects down your sales funnel – not as quickly as possible, but as efficiently as possible.
Increase brand awareness:
Social media platforms are not the only way to spread awareness about a brand. Email marketing keeps your company top of mind and is a way to increase brand awareness. Having a Customer’s email address means they are interested in your business, and email marketing allows you to engage them with relevant content in order to increase their interest level.
Provide your customers with valuable content and honorable mentions in the community, rather than touting your product. Badgering potential buyers with too many messages will drive them away, but by using email marketing to promote a sense of individualism, they’ll be more likely to stay interested.
It’s timely:
Yes, email marketing can be beneficial to sell your products. You need to use all the customer data and information you have to make your offers more personalized.With an email marketing strategy, you are able to incorporate seasonal offers so that customers can purchase the items when they want and not when the company dictates.
Everyone (almost) uses email:
91% of consumers use email. Because such a high percentage of people have access to email, it is a prime opportunity to connect with customers and offer deals. Figure out ways to encourage customers to share these offers as often as possible in order to improve brand awareness.
We’d love to chat with you about the importance of Email Marketing and how it can support the success of your business. Give us a call at 1300363960 or Get in touch through our online contact form to tell us what you’re looking for. We look forward to connecting with you!
